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Create Engaging Sponsored Content

Ensure there is a bond between the photo and the text

You must have seen photos with accompanying content that do not much at all. For, example posting several pictures of a celebrity in different places such as in a beach, strolling in a farm and all of a sudden a product appears. It will not be astonishing to find the consumer moving to another site. The mind of the viewer had already been immersed in viewing the places the person has visited.

Consumers will be more interested in photos with products being used. Let us, for example, a TV photos should show the model seated in a living room watching a movie or any other program, or standing next to the television set with the brand name displayed on the screen. Clothes should be worn while food products should be on a table with a person seated next.

Use High-Quality Photos

Not every picture can feature in sponsored content. Poorly taken photos will only make your feed an eye sore. No one would want to have a second look at them. Use an HD camera to take the photos for clarity. Just compare a selfie taken with a tripod and another with an arm. Tripod will give a masterpiece.

Don’t plant Text on Photos

Avoid temptations of typing all over the picture. The appearance of the name of the product on large parts of the photo is detrimental. A mere caption is enough to draw the attention. Remember the photo is the main attraction, not the writings.